Eastern Europe 

An Overview of Eastern Europe & Russia's Games Market

  • The entire market generates nearly $4 billion in game software sales alone, which is more than double Canada's software market size (at $1.8 billion).
  • The software market size is roughly equivalent to Australasia (New Zealand and Australia - $1.4 billion) and Latin America's game markets ($2.8 billion) combined.
  • E. Europe's growth rate is higher than in Western Europe - 7%, versus Western Europe's 4%.
  • Average revenue per user (ARPU) values are on par with major markets worldwide - Poland's $28.42 ARPU, Romania's nearly $21, Czech Republic's $21.31, versus Canada's $22.21 ARPU Germany's $20.55 ARPU, Korea's $14.22, Spain's $10.65.

 

Nearly 2X the sales as Canada!

 

LAI Global Game Services – DFC Intelligence – Video Game Market Infographics – Eastern Europe - Russia

Download LAI Global Game Services & DFC Intelligence's Eastern Europe and Russia infographic for use in professional and student presentations, papers, and articles.

 

Which Countries in E. Europe/Russia House the Largest Game Markets?

 

Russia & CIS makes up nearly

50% of the market.

 

  • Russia is part of the famous acronym BRICS - part of a grouping of prominent emerging markets (also including Brazil, India, China and South Africa).
  • Alone, Russia & CIS (the Commonwealth of Independent States, including countries such as Armenia, Belarus and Uzbekistan) makes up nearly 50% of the Eastern European games market.
  • In fact, Russia's software market is larger than Europe's 5th largest game market - Spain - bringing in $1.8 billion, compared to Spain's $1.5 billion.
    • Developers would have an even higher chance of monetization if localizing to Russian, alongside the popular FIGS (French, Italian, German, Spanish).

 

Russia's game sales are higher than

Spain, Europe's 5th largest market. 


  • Following Russia & CIS, Poland is the 2nd largest games market in E. Europe, comprising 18% of the market.
  • Poland's software market size is nearly $675 million, more than many countries in Western Europe, including Europe's 7th largest games market - Sweden (which has a market size of nearly $670 million).

 

Poland's market more profitable than

Europe's 7th largest market (Sweden).

 

  • Romania is E. Europe/Russia's 3rd largest market, bringing in 6% of the total software revenue, or nearly $220 million.
  • Romania yields higher software sales (nearly $220 million) than many countries in Western Europe, including Portugal (over $150 million) and Greece (over $110 million). 
  • Romania also has more gamers than some of Scandinavia's markets and isn't far behind, in terms of revenue. Romania has 14 million gamers, yielding nearly $220 million.
    • To compare, Norway has 3.5 million gamers, yielding $361 million. Finland has 3.6 million, bringing in nearly $340 million, and Denmark has 4.5 million, with nearly $400 million in software size.

 

Poland is the 2nd largest

market - making up 18%.

 

We're Looking for Local Experts!

Are you an EXPERT on Russian/E. European game markets? We're always looking for people to interview for our Global Game Market pagesblog and LocaLAIse This! podcast. Reach out to us - info@lai.com!

 

Looking for more tailored information?

Check out LAI's FREE Game Market Analyzer app for iPhone and iPad - the only accurate localization ROI predictor on the market!

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LAI's Game Market Analyzer - The only free game localization ROI predictor on the AppStore.

LAI strives to keep game developers and publishers updated on key markets for localization.  If you find any errors or have additional information to add, please let us know at info@lai.com

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Latest page update: 1Q2018.

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